So much has been written about the new Apple Watch – in the mainstream press, in the watch press, and in the tech press. And I haven’t been immune. I wrote about the thing for my client, Beckertime here and here.
Well, people are starting to actually get theirs now and I got curious. What was really driving the people who were strapping them on their wrists? So I joined a Facebook Group focused on the Apple Watch and decided to simply ask them.
I got some answers that surprised me – but really, they shouldn’t have. [Read more…]